Two instances now got me really considering personal branding. The very first happened throughout a social networking presentation for chiropractors in which the recommendation “don’t, ever, become buddies together with your patients on Facebook!” is made. Interesting, I figured. Really? What if they would like to be my pal?
I understand from the presenter with a relative for the reason that profession, the problems that may arise aren’t lost on me. That stated a part of exactly what a chiropractor, or any professional has is the personal brand, their character, and everything about the subject. People choose you and your organization over your peers or competitors based somewhat with that personality. Does not it seem sensible to really make it as positive as you possibly can and allow the world view it and fasten into it?
Another occurrence happened when i had just appeared a speaking engagement on social networking for local companies inside a Milwaukee suburb now whenever a lady contacted me to go with me around the presentation and also to scold me around the poor job Used to do at marketing myself before, after and during the presentation. My explanation which i don’t market myself during compensated speaking engagements did not pass muster on her. She continued to day something for this effect “You are really shortchanging us by not connecting the dots and which makes it easy to use you. Each time I visit a presentation such as this, everyone never really inform us the best way to particularly allow us to and do not market her well.” Ouch…for any marketing guy!
In my opinion the lesson here’s simple: Regardless of what way you interact with people, whether it is online or perhaps in line, it is your job to create your very best personal brand towards the table and allow it to shine. Every impression, every profile and each engagement is definitely an chance that you should be considered a friend, help someone out or simply be considered a good, helpful individual. Never, ever shortchange someone around the chance to interact along with you, wherever you are at.
Listed here are a couple of items to consider:
Exactly what does your individual brand seem like today? What about online?
How can you represent yourself around the world, wherever you’re?
How may you perform a better job at personal branding?
Dana VanDen Heuvel may be the founding father of the social internet marketing talking to firm, The MarketingSavant Group at http://MarketingSavant.com/. An award-winning marketing blogger that has trained over 3000 marketers using social networking to visit-to-market, Dana can also be the writer from the American Marketing Association’s “Marketech Help guide to Marketing Technology” Download your copy from the Marketech Guide or any one of Dana’s other popular e-books at http://MarketingSavant.com/Papers/